How Baidu promotes ads: Analysis of hot topics and hot content on the entire network in the past 10 days
In today's digital era, Baidu promotion is an important channel for companies to obtain traffic, and its advertising strategy has attracted much attention. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the core methods of Baidu advertising promotion and provide structured data support.
1. Ranking of hot topics on the Internet in the past 10 days
| Ranking | hot topics | search volume index | Hot trends |
|---|---|---|---|
| 1 | AI artificial intelligence application | 1,250,000 | rise |
| 2 | 618 e-commerce promotion | 980,000 | fall |
| 3 | New energy vehicle policy | 850,000 | stable |
| 4 | Summer travel guide | 720,000 | rise |
| 5 | College entrance examination application form | 680,000 | fall |
2. Core methods of Baidu advertising promotion
1.Accurate placement of keywords: Select relevant keywords based on hot topics. For example, the search volume of keywords such as "AI tools" and "ChatGPT application" has surged recently, and targeted advertising can be placed.
2.crowd targeting strategies: Use Baidu big data to analyze user portraits and display differentiated advertising content for different groups of people. For example, summer travel ads can target young people aged 18-35.
3.Creative content optimization: Design advertising copy and visual elements combined with hot topics. Recent data shows that the click-through rate of ads containing words such as "limited time offer" and "AI solution" increased by 30%.
4.Landing page experience optimization: Ensure that the advertising landing page closely matches the search intent. Tests show that landing pages with loading speeds within 3 seconds increase the conversion rate by 45%.
3. Key indicators of Baidu promotion effectiveness
| Indicator name | industry average | Excellent value | Improvement suggestions |
|---|---|---|---|
| Click-through rate (CTR) | 2.5% | 5%+ | Optimize creative and keywords |
| Conversion rate (CVR) | 3.8% | 8%+ | Optimize landing page experience |
| Cost per click (CPC) | ¥2.5 | ¥1.5 or less | Improve quality score |
| Investment-output ratio (ROI) | 1:3 | 1:5+ | Optimize conversion path |
4. Baidu promotion cases combined with hot topics
1.Education industry cases: An online education institution ran a keyword advertisement for "Volunteer Application AI Assistant" during the hot period of college entrance examination application filling, and the click-through rate increased by 210%.
2.Tourism industry case: A travel agency targeted summer travel hotspots and launched a targeted "Family Tour Special Offer" advertisement, with an ROI of 1:7.8, far exceeding the industry average.
3.Technology industry cases: An AI company combined ChatGPT hotspots to launch "enterprise-level AI solutions" ads, reducing customer acquisition costs by 35%.
5. Things to note when promoting Baidu
1.Comply with advertising regulations: Make sure the advertising content is true and legal, and avoid using exaggerated promotional terms.
2.Continuously optimize accounts: It is recommended to analyze delivery data every week and adjust keywords and bidding strategies in a timely manner.
3.Multi-channel integration: Combine Baidu promotion with information flow, brand area and other products to form a marketing matrix.
4.Pay attention to algorithm updates: Keep abreast of Baidu search algorithm changes and adjust delivery strategies.
Conclusion
The effect of Baidu advertising promotion is closely related to hot spots and strategy optimization. By analyzing recent hot topic data, companies can formulate promotion plans more accurately. It is recommended to regularly pay attention to Baidu's official data reports and adjust the delivery strategy based on industry dynamics to obtain the best promotion effect.
check the details
check the details
en
