What brand of work jacket is good? Popular topics and purchasing guides on the Internet in the past 10 days
Recently, work jackets have become a hot search topic on social media and e-commerce platforms. Especially during the autumn and winter seasons, work wear styles that are both practical and trendy are highly favored. This article combines the hot topics and brand evaluation data on the Internet in the past 10 days to compile a structured purchasing guide for you.
1. Top 5 hot topics about work jackets in the past 10 days
| Ranking | Topic keywords | Discuss the popularity index | Main platform |
|---|---|---|---|
| 1 | Functional style work jacket | 985,000 | Xiaohongshu/Douyin |
| 2 | Recommended niche workwear brands | 762,000 | Zhihu/Bilibili |
| 3 | Women's work jacket matching | 658,000 | Weibo/Dewu |
| 4 | Highly cost-effective model under 500 yuan | 534,000 | what is worth buying |
| 5 | Celebrity style work jacket | 471,000 | Taobao/Instagram |
2. Evaluation data of mainstream work jacket brands in 2023
| brand | price range | Material rating | Design highlights | E-commerce praise rate |
|---|---|---|---|---|
| Carhartt | 800-1500 yuan | 9.2/10 | Classic Duck fabric | 96% |
| The North Face | 600-1200 yuan | 8.8/10 | Windproof and waterproof technology | 94% |
| Dickies | 300-800 yuan | 8.5/10 | Slim fit | 92% |
| National trendy brands (such as Hidden One) | 200-500 yuan | 8.0/10 | Functional style design | 89% |
| UNIQLO U series | 199-399 yuan | 7.6/10 | Minimalist basic model | 88% |
3. Five core elements when choosing a work jacket
1.Material selection: The most discussed material on the entire Internet in December was composite fabric (waterproof coated fabric + breathable lining), accounting for 42%. Traditional cotton still has a support rate of 35% and is suitable for daily commuting.
2.Functional design: According to the measured video data of Douyin, the number of collections of styles with multi-pocket designs (≥4 practical pockets) is 3 times higher than that of ordinary styles, especially the designs with hidden anti-theft pockets are the most popular.
3.Version adaptation: According to the voting by Xiaohongshu style experts, the micro silhouette (oversize but not too loose) has become the most versatile version with 67% of the votes, especially suitable for Asian body types.
4.color trends: The mainstream color data for winter 2023 is as follows:
| Color system | Proportion | Represent the brand |
|---|---|---|
| Army green series | 38% | Carhartt/FILA |
| earth tones | 29% | The North Face |
| All black | 22% | Hidden One/Nike ACG |
| Color block design | 11% | Palladium/national trend brand |
5.Cost-effective choice: According to the price comparison data of the What’s Worth Buying platform, work jackets in the price range of 300-500 yuan have the greatest discounts during the Double 12 period, with some styles seeing price reductions of up to 40%.
4. Maintenance tips
Among the maintenance issues of work jackets that have been hotly discussed on Zhihu recently, machine washable deformation (accounting for 58%) and fabric fading (accounting for 32%) have become the main pain points. Recommendations: ① The water temperature does not exceed 30℃ ② Wash inside out ③ Avoid exposure to the sun ④ Use professional waterproof spray for monthly maintenance.
Conclusion: When choosing a work jacket, you need to balance functionality and fashion. According to the above structured data, Carhartt and The North Face have outstanding performance in professional performance, while national fashion brands have more advantages in design innovation and cost-effectiveness. It is recommended to give priority to styles with GORE-TEX or similar technical fabrics to adapt to changing weather.
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