What is the most popular down jacket this year? Analysis of popular trends across the network
With the arrival of winter, down jackets have become the focus of consumers' attention. Through the analysis of hot topics and content on the Internet in the past 10 days, we have sorted out the most popular down jacket styles, brands and consumer preferences this year. Below is detailed structured data and analysis.
1. TOP5 Popular Down Jacket Styles
| Ranking | style | Features | heat index |
|---|---|---|---|
| 1 | short bread coat | Lightweight, slim, suitable for small people | ★★★★★ |
| 2 | oversize quilted down jacket | Loose design, strong sense of fashion | ★★★★☆ |
| 3 | long parka down jacket | Windproof, warm and practical | ★★★★ |
| 4 | Shiny metallic down jacket | Futuristic sense of technology, highly eye-catching | ★★★☆ |
| 5 | patchwork design down jacket | Mix and match materials, distinctive personality | ★★★ |
2. Down jacket brands that consumers pay most attention to
| Brand | Popular series | price range | Number of discussions (10,000) |
|---|---|---|---|
| Canada Goose | Expedition Parker Series | 8000-15000 yuan | 12.5 |
| Moncler | Maya classic short style | 10,000-20,000 yuan | 9.8 |
| Bosideng | Extreme cold series | 1500-4000 yuan | 28.3 |
| The North Face | 1996 replica | 3000-6000 yuan | 15.6 |
| Uniqlo | light down jacket | 500-1000 yuan | 32.1 |
3. Core factors for consumers to purchase down jackets
According to discussion data on social platforms and e-commerce platforms, consumers mainly pay attention to the following points when choosing down jackets:
1.Warmth performance: Filling (goose down/duck down), bulkiness and down filling are key indicators.
2.design style: Short styles, oversize and glossy designs are the most popular.
3.Cost-effectiveness: Down jackets in the mid-range price range (1,000-3,000 yuan) are the most discussed.
4.Functional: Windproof, waterproof and lightweight are additional features that consumers focus on.
4. Top 3 popular colors for down jackets in 2023
| color | Represent the brand | Suitable for the scene |
|---|---|---|
| cream white | Moncler, Bosideng | Daily commuting, dating |
| classic black | Canada Goose, north face | Outdoor, versatile |
| metallic silver | Balenciaga, Bosideng | Street photography, trendy outfits |
5. Down jacket wearing trends
1.Short + high waist pants: Makes the legs appear longer, suitable for small people.
2.oversize+tights: Wide at the top and narrow at the bottom, highlighting the layering.
3.Shiny down jacket + all black inner wear: Create future technological style.
Summary
In the winter of 2023, short bread coats, oversize quilted designs and metallic down jackets will become the mainstream trends. While consumers are pursuing warmth, they also pay more attention to design and cost-effectiveness. High-end brands such as Canada Goose and Moncler still occupy the center of the topic, but domestic brands Bosideng and Uniqlo have become the first choice for the public due to their high cost performance. If you are shopping for a down jacket, you may wish to refer to the above data to find the style that best suits you!
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