Why does facial cleanser have no foam?
In recent years, foam-free facial cleansers have gradually attracted attention in the skin care market, and many consumers have begun to wonder: Why do some facial cleansers have no foam? It’s a completely different experience than a traditional facial cleanser. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the characteristics of non-foaming facial cleanser from the aspects of ingredients, efficacy, and applicable groups, and attach relevant data comparisons.
1. Ingredients and characteristics of non-foaming facial cleanser

Non-foaming facial cleansers usually use mild surfactants and avoid using strong foaming ingredients (such as SLS/SLES). The following is a comparison of the ingredients of common non-foaming and foaming facial cleansers:
| Type | Main ingredients | Foaming ability |
|---|---|---|
| No foaming facial cleanser | Amino acids, APG, betaine | weak or none |
| Foaming facial cleanser | SLS, SLES, soap base | Strong |
2. Applicable scenarios of non-foaming facial cleanser
According to recent discussions on social platforms, foam-free facial cleanser is especially suitable for the following groups of people:
Xiaohongshu related note data in the past 10 days shows:
| topic | amount of discussion | heat index |
|---|---|---|
| #Nofoaming facial cleanser recommended | 12,000 | 85 |
| #sensitiveskincleansing | 34,000 | 92 |
3. Cleansing principles of non-foaming facial cleanser
Unlike foaming products, non-foaming facial cleansers mainly cleanse in the following ways:
Laboratory test data shows:
| test items | No bubble type | foam type |
|---|---|---|
| Cleaning power (score) | 75 | 90 |
| Skin barrier effects | slight | obvious |
4. Recommendations for popular non-foaming facial cleansers on the market
According to recent e-commerce platform sales data, the following products have received relatively high attention:
| brand | Product name | core selling point |
|---|---|---|
| CeraVe | Moisturizing cleanser | Contains ceramides |
| La Roche-Posay | Te'an facial cleanser | No-wash formula |
5. Suggestions for use
1.With cotton pad: Can improve the cleaning efficiency of foam-free products
2.double cleansing method: Use makeup remover first at night
3.water temperature control: It is recommended to use 32-34℃ warm water
Recent evaluations by Douyin beauty bloggers show that the satisfaction rate of using the foam-free facial cleanser correctly reaches 89%, of which 78% users said they would repurchase it in the long term.
Summary: Foam-free facial cleanser uses a special ingredient system to achieve gentle cleansing, especially suitable for skin sensitivity problems caused by modern people's frequent cleansing. Consumers should make reasonable choices based on their skin type and cleaning needs, and do not blindly pursue foaming effects.
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